With Moduel (link), a Swedish company is launching direct sales of a creative modular power distribution system. Instead of relying on a traditional power strip, the concept is based on individual modules that can be combined with one another. Power cables, outlets, and a switch snap together without tools. This allows users to connect up to ten single outlets, five double outlets, or USB-C ports to a single wall outlet, as long as the total load does not exceed 3,680 watts. Moreover, the manufacturer says the entire power chain can also be controlled wirelessly via the Matter standard.
IKEA Helped Popularize the Concept
The idea itself is not entirely new. According to the company, the founders developed a compact 16A/250V grounded plug with integrated child protection back in 2013 that could be expanded modularly. It formed the basis of a new type of power distribution system that users could configure themselves without requiring an electrician or permanent installation. IKEA sold the system in Europe for around two and a half years under the name ÅSKVÄDER. Moduel says more than 1.2 million products were sold to over 100,000 households during that time. According to the company, each of those households purchased an average of 12 components.
The ÅSKVÄDER strip used Zigbee. Through the wireless protocol, the modular power solution could be connected to and controlled via IKEA’s Trådfri gateway or other systems supporting Zigbee.
Matter Connects the System to Smart Homes
Now, the original developers want to relaunch the concept under their own brand. The key innovation here is the Matter standard. While the new F1 Smart Matter control module looks like the old one from IKEA, it connects to platforms such as Apple Home, Google Home, or Home Assistant via Matter. The manufacturer’s website makes no mention of the wireless protocol. Technically speaking, there are two options: Wi-Fi or Thread. However, no information on this has yet appeared in either the official Matter certification directory of the Connectivity Standards Alliance (CSA) or the standard’s Distributed Compliance Ledger (DCL).
A proprietary Moduel app is designed to serve as an additional control tool and enable energy consumption monitoring – a feature that Matter Controllers from platforms like Apple Home or Google Home do not yet offer. Energy measurement currently only works in certain Matter ecosystems.
Moduel CEO and owner Daniel Hagström also emphasizes the environmental approach behind the system: “The most sustainable product is the one you never replace.” While conventional power strips may fail over time due to damaged cables or worn-out outlets, the components in the Moduel system are designed to be replaceable. If a component fails or technical standards change – such as the transition from USB-A to USB-C connectors – only the affected part needs to be replaced.
Hagström also points to regulatory developments in Europe. He notes that the concept is fundamentally aligned with the European “Right to Repair” strategy, which aims to promote repairable and more durable products. According to the manufacturer, a great deal of time and effort has been invested in intellectual property over the past 13 years: Moduel holds twelve patents and ten design registrations in seven countries. Sales are to be conducted primarily through the company’s own online store and are set to begin in June 2026 (link). We’ll have to wait and see whether Matter will be available at launch or delivered later via a software update.
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